Logos…

Package 1

Logo Variations

Multiple formats and orientations to suit different uses and spaces:

  • Primary Logo: The main design, often used most frequently.

  • Secondary Logo: Alternate layouts (e.g. horizontal or stacked versions).

  • Submark or Icon: A simplified version or symbol for small spaces (like social media profile pictures).

  • Monochrome Versions: Black-and-white or single-color versions for versatility.

Package 2

Brand Guidelines

A document explaining how to use the logo correctly, including variations of the logo to adapt to different backgrounds:

  • Everything in Package 1, plus:

  • Colour Palette: Hex, RGB, and CMYK codes.

  • Colour Variations: Variations to adapt to different backgrounds.

  • Typography: Fonts used in the logo and recommendations for pairing.

  • Spacing & Sizing: Rules for minimum size and clear space.

  • Usage Guidelines: Examples of dos and don’ts (e.g. no stretching, altering colours).

Package Extras

Supporting Assets

Optional extras that enhance branding consistency:

  • Social Media Profile Images: Pre-sized logos for platforms like Instagram, Facebook, X, and LinkedIn.

  • Favicons: 16x16px or 32x32px for websites.

  • Mock-ups: Real-life scenarios showcasing the logo on signage, merchandise, or packaging.

Deliver files optimised for both print and digital use: Vector files (PDF: scalable without losing quality, ideal for printing), raster files (PNG/JPG: ready-to-use formats). PNGs will have transparent backgrounds.